The Very, Very Personal Is the Political - 2004-02-15
Suppose, for the sake of argument, that you are summoned into the boss's office and asked to help promote to the citizens of the United States on one of two presidential candidates in the 2004 campaign.
These are the customers you have to get to buy your Brand A over Brand B. So who are they? Where are they? Are they rich, with three kids and a jumbo mortgage? Do they own fly rods and drive minivans?
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