Is the Mortgage Rate the Only Key Factor in Selecting a Mortgage Solution ? - 2004-03-15
A survey of Quebec homeowners done by National Bank shows that, other than already being a customer of the institution, interest rates and service quality are the two factors that sway consumers the most when it comes to choosing their mortgages.
All else being equal, these two criteria show how important it is to offer attractive solutions and to do business with a team of advisors who are specialized, accessible and available.
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