Real estate agents swarm the Web - 2005-03-24
Realtor Gena Gilbert's Internet spending, used to be just one-tenth of her print-ad spend, now takes up most of her real estate advertising budget. Five years ago, Gilbert spent about $4,000 annually on newspaper ads, with an additional $5,000 to $8,000 annual cost for Homes Magazine.
Now, the Morehead City, N.C., Realtor spends almost 10 times as much on Internet real estate advertising, dropping $12,000 to $15,000 annually online.
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